Within the second round on the Sony-Nintendo handheld wars, Nintendo's 3DS has so far been solidly ahead. The 3DS and Vita had sold 17 million and 1.8 million units worldwide with that past March, respectively, even though the 3DS has enjoyed a year-long head start, that's hardly enough to go into detail the massive gap. Simply what does explain oahu is the price: After Nintendo cut the 3DS price from $249 to $169 last summer, sales of the handheld surged.
While Sony has been offering a short lived €50 rebate about the Vita, but only in France - and only right away of June to mid-July - it offers no offers to slash the price tag on its handheld to settle competitive. Sony boss Shuhei Yoshida responded to rumors that this hardware giant will be announcing an expense cut at E3, telling Eurogamer that they think it is "absolutely" early to the form of thing.
"From the affordability standpoint, we presume we now have a great price for which the device is. And our priority should be to reach the potential through more games and services," he was quoted saying. Yoshida admitted that cost was of course significant for potential buyers, specially those who was required to get hold of a memory card as well, but said that Sony desired to shore up the Vita's content first before working on cost reduction. "[Now], our laser focus should be to enhance the content also to realise the chance of the device."
Yoshida also admitted that PS Vita owners might have felt slighted with the company's E3 presentation, the place that the only Vita announcements were a previously leaked Assassin's Creed title and cross-platform play for PlayStation All-Stars. "I'm getting a lot of tweets from people saying, 'where are PS Vita games?' That had been, in retrospect, our fault - not looking at every angle if we designed the [program] for your show," he said.
"We now have 25 new games, Vita titles, playable on the program floor. We might have spent longer - probably we need to - revealing those games coming out this coming year."
It is a tricky situation for Sony. Consumers won't get hold of a handheld without any games - particularly in age Android and iOS - but they won't obtain a handheld they can not afford, either. A $50 lessen price over the board would significantly help to boosting sales. Still, Sony is already falling in value on Vita hardware sales, and choosing a further $50 hit with every purchase is not a straightforward pill to swallow.
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