Codemasters exec. compares PS3 and Xbox 360 console to dinosaurs, says consoles could become extinct

While ps3 controller sticks and Xbox 360 console always see longevity and commercial success of their sixth and seventh years on store shelves, respectively,  many of the most influential industry executives have spoken out around the way ahead for tangible consoles and what they have to see being a dying breed inside the medium. Codemasters co-founder David Darling, whose company has produced such free to play titles as Operation Flashpoint and Lord with the Rings Online, stated firmly in the recent writing that in case the PS4 and Xbox 720 don't transition with an entirely digital business strategy, they'll both fail.

"When the next generation consoles have media drives like DVD and keep distributors and retailers happy to enable them to sell physical product this makes the machines uncompetitive," he said. "They do not manage to compete on price. The retailers will say to Sony and Microsoft 'you possibly can’t sell game X at retail for $60 and then sell on it as part of your App Store for $2.' However, console-makers will likely need to sell games for $2 otherwise they'll not remain competitive with Apple. Nintendo 3DS and Sony Vita are not currently competitive with iPhone and Android game prices."

Darling stated which the digital market gives publishers immediate access to the marketplace and heavily cuts down on production and distribution costs that boxed games currently require. He procedes to compare current-gen consoles like the ps3 Navigation controller and Xbox to dinosaurs which might be struggle to adjust to a new and evolving environment:

"Consoles are getting to be like dinosaurs at risk of extinction his or her natural retail habitat actually starts to change. These ancient beasts must now adjust to a new environment where platforms like Steam, Facebook and Apple’s App Store are pushing innovation. Consumers are already playing more games through digital download than physical media. For example, Angry Birds has brought many billion downloads, a sales figure totally beyond so what can be achieved by boxed games bought from like Game and GameStop."

The Codemasters co-founder also noted how the risk which includes developing AAA blockbuster titles causes publishers to focus solely on sequels and clones instead of taking a chance on the new or unique IP. He also procedes to say that a digital market allows a casino game becoming a "service" in addition to a "product."

"Another major difference is digital download games certainly are a service as opposed to a product," he explained. "Consequently even after a game is launched the publisher has access immediately to player feedback, that is employed to buy ps3 controller buttons make improvements. Games may be updated through multiple iterations. In fact with Apple a new version with the game might be submitted each week with Android even more frequently. Around the current consoles this technique is slowed because of the desire for hardware manufacturers to approve each game and in addition they charge developers a fee per update they generate."