This is simple for everyone to look at Sony and never realize this company continues to lose cash from the computer game market. Sony announced today it's Q1 (first quarter) financial results, running from April 1 through June 30, and it's very, very bad. A loss in $312 million total, across all divisions was reported. The gaming division, which of course handles the Ps3, PS Vita, and buy ps3 motion controller , incurred a $45 billion dollar loss.
The PS Vita has seen lackluster sales since launching last February, as well as the however the ps3 motion sensor controller may be turning the corner in sales during the last several years, will still be too little to maintain the games division from posting an enormous loss for Sony. The Playstation Portable is barely a componant in sales at this time for Sony.
Sony doesn't think anything's gonna change anytime soon either. "We now have downwardly revised our consolidated results forecast for that current fiscal year, anticipating a severe operating environment from the second quarter onward caused by uncertain forex trading rates and trends inside the global economy," said Sony during the report.
It's not secret that Sony loses money for every buy ps3 move motion controller they make. They'd ought to charge a great deal more they'll likely already because of can certainly make cash on the system itself. Of course the goal for him or her may be to get the console out, and earn the amount of money back on other things like games, accessories, etc. Unfortunately Sony's likely to carry on being puzzled, as being the economy isn't exactly turning the corner and providing people with the chance to buy more systems.
Sony's not in danger of leaving business, and there is been zero talk about abandoning games. You must believe that Sony needs to be careful with it's next console, and be sure it's profitable somehow. They are unable to still lose sums of money annually and expect the investors to allow it to needlessly continue.
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